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BlockProtocol Network

BlockProtocol Network enables apps, and communities to connect as user acquisition channels and monetize their audiences via rewards. Meanwhile, brands and publishers can execute awareness and growth goals, leveraging anonymized user data that powers the BlockProtocol network.

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BlockProtocol Network Components

  • User Acquisition (UA) Channelsarrow-up-right: All applications and communities using BlockProtocol products serve as UA channels, driving traffic to mobile games.

  • Mobile Gamesarrow-up-right: Games that use the BlockGames Network to acquire users through targeted campaigns and publishing.

  • BlockGames Protocolarrow-up-right: Connects UA channels to mobile games, leveraging data from the Player Data Layer to enable anonymized yet precise targeting, ensuring optimal Return on Ad Spend (ROAS).

    • Player Data Layerarrow-up-right: Stores comprehensive user data, including on-chain activity, demographics, and in-game behavior, providing the foundation for precise targeting within the network.

  • $BLOCK Tokenarrow-up-right: Powers the network by facilitating transactions between game publishers and UA channels, serving as the medium for payments and rewards.

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